Make SEO Easier by Doing These 3 Things
SEO can be a perplexing topic. However, it doesn t have to be. There are so many people trying to teach SEO that it often seems there is no definitive guide or course on how to do it. One may depend on one way of ranking, and someone else may have much better results with another. Some SEO methods are a complete marketing strategy, others are baseline requirements to make your site crawlable. Some are search engine safe, others are user-unfriendly and considered to be web-spam.
Still, SEO is not only one quick-win tactic. What you think may be SEO could actually be a part of a broader system. In order for you to really win at SEO, you must have various pieces in place to build a strong foundation. Here are just some of the essential elements of a solid search engine optimization strategy:
Have a Strong On-Page Structure
Don t ignore this. You can do everything that most of the experts tell you in order to make your site easier to index – use WordPress, create an XML sitemap, submit it in Search Console, and so on – but if your website has no real categorized page structure, you have no chance of ranking optimally. Besides, even if you fix it later, having an unsound foundation could make it harder for the website to live up to its full SEO potential and get the optimal traffic for the keywords you want to topic.
Whenever you re setting up your website, be proactive. Split pages into different categories and organize them as such, make sure the URL is not padded, and and make sure every page is themed coherently around a certain keyword. This will make it much easier for Google to not only recognize the overall theme of the website, but distinguish the topics of individual pages. It will ultimately save you a lot of time and money later on down the road.
In addition, when you hire Mississauga SEO, it will make their job easier, and their budget will be spent much more effectively, so you expect to see results faster for the same cost.
Make Your Site Fast!
Did you know that your website builder could be hurting your SEO? That s right. Whether it s failing to follow web design best practices, having a mess of cluttered HTML code in its source, or it takes very long to load, there are many different things about your website that could be bogging down performance, and you don t know about it.
Firstly, you must identify potentially damaging tech areas. Use a speed optimization toollike Google PageSpeed Insights, GTMetrix or WebPageTest to get an insight into utilization of server resources. Ideally, you want to have the page loading in a total of less than 3 seconds; or even less than 2 seconds.
Once you have shrunk the assets on your page that are occupying the most loading time, the next step is to determine if the website builder you re using is causing the problem. It could be – you just have to check on an empty page.
Make Your Content Make Sense
It is easy to spam content with very high density. It is more likely to be flagged by manual reviewers, and it is bad for the customer experience. While you do need to make your content keyword-rich, you must weave it in such that the content still does for the reader what it s supposed to.
A good key to this is to compare your content against the scientific data of the competition. Many business owners do their own SEO, though some really don t have free time on their hands for it. If you don t have the time, this is where it comes into handy to hire a Triple Agent Digital Media Mississauga SEO.
Now you know how to lay a solid foundation for the search engines. Get these elements straightened up as much as possible, and the next logical step will be to hire a high-quality content marketing or SEO agency, e.g. Triple Agent Digital Media Mississauga SEO, to expand your authority and web presence.